Paris Cendejas Joins Corazón Cabo as Marketing Director to Lead Global Growth

Corazón Cabo Resort & Spa has announced the appointment of Paris Cendejas as its new Director of Marketing, signaling a strategic push to enhance the resort’s global visibility and brand presence. In his new role, Cendejas will oversee all marketing and commercial initiatives, aiming to amplify the resort’s signature experiences and extend its reach across key international and domestic markets.

Bringing over 15 years of marketing leadership across premier hospitality brands, Cendejas is recognized for his data-driven, creative approach to brand development and guest engagement. Fluent in English and Spanish, he holds certifications in digital marketing, revenue management, and B2B prospecting.

"Paris brings an outstanding combination of strategic vision, creative energy, and market expertise across both luxury resort and destination marketing," said Carlos Blanco, General Manager of Corazón Cabo Resort & Spa. "We’re excited to welcome him to the team as we continue to grow Corazón Cabo’s reputation as a leading destination for both leisure travelers and groups of all sizes, from corporate gatherings to unforgettable weddings."

Cendejas previously served as the marketing lead for five business units under the Mundo Cuervo portfolio in Tequila, Jalisco, where he drove luxury campaigns and led digital transformation initiatives for properties such as Hotel Solar de las Ánimas and the Tren José Cuervo Express. His background also includes senior roles at Tesoro Ixtapa, Casa del Mar Boutique, Vivo Resorts, and Riu Hotels & Resorts.

At Corazón Cabo, Cendejas will be instrumental in highlighting the resort’s standout amenities, including Rooftop 360—the tallest rooftop bar in Cabo San Lucas—and over 45,000 square feet of flexible event space designed for both large-scale events and intimate gatherings.

“I’m honored to join Corazón Cabo and help shape the next chapter of its brand journey,” said Cendejas. “This resort embodies the spirit of Baja with luxury, vibrancy, and unforgettable experiences—and I look forward to spearheading campaigns and programs that inspire travelers from around the world to make it their destination of choice.”

Corazón Cabo Resort & Spa continues to position itself as a top-tier destination for travelers seeking luxury, innovation, and immersive experiences in one of Mexico’s most iconic coastal cities.