Southwest Airlines is officially entering a new era with the introduction of reserved seating and extra-legroom options, alongside a major expansion into the Caribbean. The airline began accepting bookings for its first-ever assigned seats on July 29, marking a significant departure from its long-standing open seating policy. These new seat options will be available on flights starting January 27, 2025.
The reserved seats include designated extra-space locations at the front of the aircraft and near exit rows. Prices will vary depending on the flight, but Southwest has indicated that it aims to keep the upgrade affordable and in line with its low-cost model. The reserved seating is currently available only on select flights as the airline tests customer response and operational logistics.
In a simultaneous announcement, Southwest confirmed it will begin service from Cyril E. King Airport (STT) in St. Thomas, U.S. Virgin Islands — its first new destination in nearly four years. Beginning February 5, 2025, Southwest will launch daily nonstop service between St. Thomas and Orlando International Airport (MCO). This will be followed by flights between St. Thomas and Baltimore/Washington International Thurgood Marshall Airport (BWI) starting February 7. The Baltimore route will operate on a less-than-daily schedule, with flights concentrated around peak travel days.
Southwest plans to operate a total of 12 round-trip flights between St. Thomas and the U.S. mainland in the first four weeks. The addition of these routes makes Southwest the only airline currently offering nonstop service between Baltimore and St. Thomas, while it joins Spirit Airlines on the Orlando-St. Thomas corridor.
"This expansion reflects our commitment to growing our footprint in the Caribbean and offering more options for travelers seeking warm-weather destinations," a Southwest spokesperson stated.
The airline also hinted at more growth in the region, with a third St. Thomas route expected to be announced in August. This expansion comes amid a broader push by Southwest to increase its presence in leisure markets, especially as demand remains strong for Caribbean and beach destinations.
The U.S. Virgin Islands Department of Tourism has welcomed the move, noting that increased air access is vital for boosting tourism and economic growth on the island. The new routes also offer more convenience to travelers from the East Coast and Southeast U.S., making St. Thomas a more accessible vacation option in the winter travel season.
