ZAGREB, Croatia — Bargain-hunters plotting a European getaway this winter or spring have a new window of opportunity: Croatia’s flag carrier is knocking 30 percent off published fares across its entire network for five days next week.

Dire headlines about an “Ireland tourism slump” have been making the rounds this spring, yet the outlook from companies selling escorted vacations tells a more nuanced story. While official statistics show overall arrivals dipping, tour operators that cater mainly to U.S. and Canadian clients say bookings rebounded quickly after a soft first quarter and are now pacing at or above 2024 levels.

Once marketed as a secluded escape for discerning travelers, Croatia’s Istrian peninsula is grappling with the realities of mass tourism. According to a recent report from Which? Travel, surging visitor numbers are stretching local capacities to the brink, reshaping the region’s appeal for those seeking exclusivity and authentic experiences.

Croatia's Dalmatian islands are bracing for a wave of American tourists this summer, fueled by a significant rise in U.S. overnight stays. According to recent data from the Croatian National Tourist Board, overnight stays by U.S. travelers in April 2025 increased by 20% over the same month last year. From January through April, total U.S. overnight stays reached 187,000 — a 14% year-over-year increase.

Croatia is introducing a new range of boutique hotels designed to immerse travelers in the rich stories of the country's cultural and historical heritage. With over 17 properties spread across key locations like Pula, Dubrovnik, Sibenik, and Cavtat, the Impresia Hotels collection offers a unique travel experience deeply rooted in local traditions.

ZAGREB, CROATIA – JULY 1, 2024. The latest MICHELIN guide has brought exceptional recognition to Croatia, underscoring the country's culinary excellence. Agli Amici in Rovinj has been awarded two stars, while Dubravkin put in Zagreb has received one star. Notably, several restaurants have successfully retained their stars: Pelegrini (Šibenik), 360º (Dubrovnik), Monte (Rovinj), Noel (Zagreb), Boškinac (Novalja), LD Restaurant (Korčula), Nebo (Rijeka), Alfred Keller (Mali Lošinj), and Korak (Jastrebarsko).

This Earth Day, Croatia extends a warm invitation to nature lovers and adventurers worldwide to discover its stunning landscapes and commit to environmental conservation. With a rich tapestry of majestic mountains, lush national parks, and diverse hiking trails, Croatia is a premier destination for those seeking to immerse themselves in nature's beauty.

Discover Croatia's Premier Hiking Destinations: