Dire headlines about an “Ireland tourism slump” have been making the rounds this spring, yet the outlook from companies selling escorted vacations tells a more nuanced story. While official statistics show overall arrivals dipping, tour operators that cater mainly to U.S. and Canadian clients say bookings rebounded quickly after a soft first quarter and are now pacing at or above 2024 levels.
Headlines warn of an Ireland tourism slump
The Central Statistics Office (CSO) recorded fewer international arrivals in early 2025, and The Irish Times highlighted a 20 percent year-over-year decline in overseas visitor spending for May. Media outlets were quick to brand the trend a collapse, sparking concern among hoteliers and guides who rely heavily on overseas guests.
The picture changes, however, when the numbers are broken down by source market. The CSO reports that visits from outside North America decreased by 38 percent in May compared to the same month last year, while arrivals from the United States and Canada increased by 11 percent and are now 33 percent higher than in 2023. That trans-Atlantic strength is shielding many tour operators from the broader dip and providing opportunities for American travelers seeking shoulder-season bargains or extra availability.
Tour operators report steady North American demand
Four North America-focused operators—Brendan Vacations, CIE Tours, Globus, and Royal Irish Tours—told Travel Market Report their Ireland programs are on solid footing. CIE Tours Managing Director Stephen Cotter said he was “caught by surprise” by reports of a downturn because his company’s passenger volume remains healthy. Brendan Vacations noted an 81 percent jump in U.S. reservations for 2026 departures during the most recent booking window, while Globus described ongoing year-over-year growth. “Interest in Ireland has surged,” Steve Born, chief marketing officer at Globus, said.
For travelers, the disconnect means that availability on popular itineraries can still tighten quickly, even in what appears to be a soft market on paper. Early deposits remain the safest bet for those eyeing marquee events such as Dublin’s St. Patrick’s Festival, the Galway International Arts Festival, or Killarney’s Ring of Kerry drives during peak summer.
What it Means for Vacation Planners
Although talk of an Ireland tourism slump may suggest roomy hotel inventories, North American demand is proving resilient. Repeat visitors should not expect dramatic fire-sale rates in Dublin or the southwest’s main tourist hubs. Where deals are emerging is in airlift: a handful of airlines have trimmed shoulder-season fares from East Coast gateways to Dublin and Shannon in a bid to shore up load factors.
Another silver lining for travelers is an improved on-the-ground experience. Attractions that were overcrowded in the immediate post-pandemic years—think the Guinness Storehouse or Cliffs of Moher—have reported slightly shorter queues this spring, and popular rural B&Bs are showing more mid-week openings. Savvy planners can leverage the lull by scheduling visits to big-name sights on weekdays and exploring second-city gems, such as Waterford or Derry/Londonderry, on weekends when crowds are at their peak.
Travel advisors remain pivotal
The operators interviewed credited travel advisors with steering interest toward Ireland. Brendan Vacations said 90 percent of its 2024 bookings came through the trade, while Globus called agents “an important part of our growth.” Advisors not only funnel clients to escorted products but also provide feedback that shapes the development of new tour styles. CIE Tours, for instance, introduced walking and hiking departures after advisors flagged rising demand for active travel.
Working with a specialist advisor can unlock perks—think private distillery tastings or behind-the-ropes access at historic estates—that are harder to secure independently, especially if visitor caps tighten again once global markets rebound.
Canadian market surges
The story north of the border mirrors U.S. momentum. Royal Irish Tours, a Toronto-area company that sends nearly all of its clients to Ireland, Scotland, and Wales, reported sold-out coach departures for May and June. Director of Sales Jonathan Sargeant believes some Canadians are swapping their usual U.S. vacations for European alternatives, an unintended boost for the Celtic isles.
CIE Tours also ramped up investment in Canada, assigning two business development managers to the market over the past 18 months. The early payoff underscores why airlines such as WestJet and Air Canada Rouge continue to expand seasonal service to Dublin.
Tips for visiting Ireland in 2025–26
- Book countryside stays early. Boutique accommodations in hotspots like Killarney and Dingle remain in high demand; reservations should be made six to nine months in advance.
- Consider shoulder seasons. April and October offer mild weather, lower hotel rates, and thinner crowds at headline attractions.
- Mix rail with road. Ireland’s rail network efficiently connects major cities. Pair scenic train legs with short, guided day tours for a balanced pace.
- Go beyond the classics. The Wild Atlantic Way is spectacular, but lesser-known routes such as the Ancient East or the Causeway Coastal Route deliver equal drama with fewer tour buses.
- Reserve rental cars wisely. Automatic transmissions still carry a premium and sell out fastest. If you’re comfortable with manuals, you’ll save.
Frequently asked questions
Is Ireland safe for solo travelers? Yes. Ireland consistently ranks high for safety. Standard precautions—avoiding isolated areas late at night and being mindful of your belongings—apply as in any European destination.
Do I need travel insurance? Medical care is excellent, but it is not free for non-EU visitors. Comprehensive insurance, which covers medical expenses and trip interruption, is strongly recommended.
What’s the best way to see the countryside without driving? Escorted coach tours or small-group minivan circuits remove the stress of navigating narrow rural roads and include local guides who can provide cultural context.
Are euro prices rising? Inflation spiked in 2023 but has moderated. Pub meals in rural areas are still good value compared with major European capitals, though Dublin’s city center remains pricey.
The phrase “Ireland tourism slump” may dominate search results, yet for North American travelers, the timing couldn’t be better. Flights are competitively priced, attractions are a tad less crowded, and the Irish welcome is as warm as ever. Pair your plans with expert advisor insight—or a reputable tour operator—so you can snag the best accommodations and experiences before global arrivals rebound. Sláinte!
