Priceline is tapping into the Sunday-night restlessness that many travelers experience—especially Gen Z—with a weekly flash-deal campaign designed for instant escapes. Every Sunday at 9 a.m. ET from July 20 through Sept. 2, the “Get the Flock Out” (GTFO) series releases limited-time hotel discounts of up to 35 percent in hand-picked, “Gen Z-approved” destinations. Shoppers have just 72 hours, until 11:59 p.m. Tuesday, to lock in the savings and turn doom-scrolling into departure plans.
“Get the Flock Out is built around what we call a high-scroll moment—that Sunday evening window when younger travelers are online, feeling restless, and dreaming about what’s next,” explains Priceline consumer-travel-trends expert Christina Bennett. “By surfacing curated deals right then, we’re making it easier to go from ‘I need a break’ to actually taking one.”
How GTFO Works
A new themed drop appears each Sunday on Priceline’s site and app.
Deals cover U.S. hotspots and international escapes, with discounts ranging from 25 to 35 percent.
Themes include beach towns, Florida favorites, national-park gateways, island getaways, European city breaks, festival hubs, and a Labor Day “last flock” featuring Hawaii, Mexico, and Montreal.
The kickoff promotion, “Booked & Beachy” (July 20–22), features up to 25 percent off stays in Cannon Beach (Oregon), Charleston (South Carolina), Cape Cod (Massachusetts), Siesta Key (Florida), and more.
Why Priceline Is Betting on “Flocking”
The GTFO strategy stems from Priceline’s 2025 Where to Next? Travel Trend Report, which highlights a movement the company calls “flocking”—using travel to forge new connections and shared experiences rather than simply ticking off sights. According to the study:
Gen Z travelers are 74 percent more likely than average to search destinations where they can meet new people.
They are 2.8 times more likely to view travel as “the new dating app,” citing hotel bars and cruises as prime social spots.
Smaller, nostalgic towns are trending as Gen Z seeks cozy, “main-character” backdrops that feel both fresh and familiar.
“Flocking is about using travel to build connections through shared experiences,” Bennett says. “We’re seeing Gen Z choose trips that help them meet new people in organic ways—like bonding during surf camp or dancing at a music festival. These trips are breaking up their routines and literally getting them out from behind their screens to fully immerse themselves in a new place.”
What It Means for U.S. Travelers
Affordability at peak season: Flash sales shave up to a third off hotel rates during prime summer weeks, stretching budgets for students, interns, and young professionals.
Built-in spontaneity: The 72-hour booking window nudges travelers to commit quickly, turning Sunday evening wanderlust into Monday morning confirmation emails.
Off-the-radar destinations: By spotlighting places like North Wildwood, New Jersey, and Ocean City, Maryland, GTFO channels demand toward smaller coastal towns, easing pressure on overtouristed metros.
Easy social opportunities: Curated themes—festival cities, surf-friendly beaches, island resorts—naturally attract like-minded visitors, increasing chances to meet new friends.
Whether recovering from a weekend out or craving a change of scenery after remote work, Priceline’s Get the Flock Out campaign offers a weekly antidote to the Sunday scaries—helping travelers check out of their feeds and into a hotel room, no complicated planning required.
