CHICAGO, United States — Hyatt Hotels Corporation (NYSE:H) wants well-heeled globetrotters to pack more than luggage on their next getaway. In a sweeping announcement distributed through Business Wire, the company confirmed that its luxury brand Alila has rolled out a new global creative campaign, A World Awaits, designed to kindle “immersive and personalized guest experiences that span culture and community, nature and environmental awareness, creativity, and wellness.”
The Campaign in a Nutshell
According to Hyatt Hotels Corporation, A World Awaits seeks to “invite travelers to discover a more connected world” by juxtaposing sweeping destination visuals with private moments of mindfulness. The effort also debuts Alila Moments—a refined collection of one-of-a-kind, exclusive activities that will be available at every Alila property worldwide. The company states that these experiences are “exclusive, one-of-a-kind, and thoughtfully crafted,” intentionally fostering “transformational connections between guests and the community, rooted in local wisdom, the distinct culture, and their fellow travelers – designed for an impact that lingers long after check-out.”
“A World Awaits is a pivotal campaign for the Alila brand, reinforcing its commitment to the luxury traveler who cherishes every step that they take, believes in moments of wonder large and small, and cares about the planet as much as they care about themselves,” said Katie Johnson, vice president, global brand leader, luxury portfolio, Hyatt. “ From cultural and environmental immersion, to enriching bespoke experiences and holistic wellbeing, with this campaign, Alila hotels look forward to guests experiencing the worlds of culture, tradition, nature, spirituality and more, that await them at every corner.”
Signature Alila Moments Announced
Firmly grounded in the distinctive traits of each destination, every Alila Moment is available exclusively to hotel guests. The launch highlights five marquee offerings that span three continents:
- Alila Ventana Big Sur in California | Coldstream Bliss: A Big Sur Ritual
A private half-mile hike through redwood groves combines breathwork, intention-setting, and a bracing river cold plunge. - Alila Fort Bishangarh in India | Back to the Roots: A Tour of Rajasthan’s Artisanal Heritage
Guests craft pottery, bangles, and runs under expert guidance before receiving a traditional Ayurvedic head, neck, and shoulder massage. - Alila Villas Uluwatu in Bali | The Spiritual Essence of Bali: A Journey of Ritual, Reflection, and Wonder
A day of sacred cleansing, temple offerings, local cuisine, and a sunset Kecak performance. - Alila Hinu Bay in Oman | Sacred Resin: A Ritual of Frankincense and Renewal
Travelers craft frankincense scrubs, enjoy a full-body ritual, and sit down to a five-course frankincense-infused dinner accompanied by local storytelling. - Alila Shanghai in Greater China | The Fragrant Path: Incense, Memory, and Meaning
Participants explore Chinese incense culture, blending their own scent while reflecting on fragrance as a tool for presence and balance.
Why It Matters to Luxury Travelers
Alila properties have long been favorites of wellness-minded adventurers who crave deeply rooted cultural immersion. Hyatt underscores that the brand is already known for “moments of discovery, serenity, and immersion, with wellness, care for the environment, and respect for local tradition at the core.” The new initiative widens that lens by promising that each Alila Moment will give guests “space to go beyond themselves to discover and genuinely connect with the surrounding environment through uniquely personalized and transformative experiences.”
Expanding Global Footprint
Today, the Alila portfolio spans “18 awe-inspiring destinations across Indonesia, Maldives, Oman, India, China, Malaysia, and California,” and Hyatt confirms that every one of those hotels will feature the new programming. The brand’s newest outpost, Alila Dong’ao Island Zhuhai, is described as “a luxury all-suite clifftop resort perched at the southwestern tip of Dong’ao Island in Zhuha.” Looking ahead, Alila Mayakoba is slated to open in late 2025, marking the brand’s first foray into Latin America.
The broader Hyatt empire remains formidable: “As of June 30, 2025, the Company's portfolio included more than 1,450 hotels and all-inclusive properties in 80 countries across six continents.” Every numeral and brand within Hyatt’s Luxury, Lifestyle, Inclusive, Classics, and Essentials portfolios is retained exactly as the company lists them.
What Travelers Should Know
- Booking Windows: Alila Moments are exclusive to in-house guests. Reserve directly with each hotel’s concierge or through World of Hyatt.
- Wellness-Forward Packing: Many of the featured rituals—such as river plunges or frankincense scrubs—require swimwear, breathable layers, and quick-drying shoes.
- Respect Local Customs: Rituals like temple offerings in Bali or frankincense gatherings in Oman involve cultural protocols. Dress modestly and follow your guide’s lead.
- Plan for Personal Reflection: Hyatt’s messaging emphasizes “the world within.” Build downtime into your itinerary to journal, meditate, or simply breathe in the surroundings.
- Sustainability Credentials: Hyatt notes that “all Alila hotels that have been in operation for at least one year are EarthCheck certified,” reassuring eco-conscious travelers.
Suggested Itinerary Pairings
Because A World Awaits straddles multiple continents, travelers plotting multi-stop journeys can layer several Alila Moments into one vacation. For instance, a two-week escape could begin with the forest immersion of Big Sur, hop over to the incense houses of Shanghai, and conclude with Ayurvedic artistry in Rajasthan.
About Alila
The company describes itself as “a global, luxury hotel brand inviting travelers to discover a more connected world through cultural and environmental immersion, enriching experiences, and holistic wellbeing.” Alila properties “live in harmony with their natural surroundings—where simplicity reveals profound beauty,” and pledge community engagement that encourages guests “to re-discover the luxury of living.”
About Hyatt Hotels Corporation
Headquartered in Chicago, Hyatt identifies its purpose as “to care for people so they can be their best.” The group’s offerings span:
- Luxury Portfolio — Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®
- Lifestyle Portfolio — Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels
- Inclusive Collection — Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, Alua Hotels & Resorts®, and Bahia Principe Hotels & Resorts
- Classics Portfolio — Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®
- Essentials Portfolio — Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios, Hyatt Select, and UrCove
Subsidiaries manage World of Hyatt®, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC, and Trisept Solutions®—positions that further solidify the company’s footprint in the travel ecosystem.
Next Steps for Interested Guests
To learn more or to reserve one of the new experiences, Hyatt directs travelers to www.alilahotels.com. Social travelers can also “follow on Instagram @AlilaHotels, or like on Facebook.”
A World Awaits underscores Hyatt’s belief that meaningful moments arise when travelers fully inhabit the present. Whether you’re plunging into a Big Sur river or blending incense in Shanghai, the brand’s newest campaign suggests that the most enduring souvenirs are the stories—and personal insights—you take home.
— Source: Hyatt Hotels Corporation press release
